Understanding AI Adoption in Indian MSMEs
Join us in exploring the future of AI in Indian MSMEs!
This research explores how Indian Micro, Small, and Medium Enterprises (MSMEs) are adopting Artificial Intelligence (AI) based on the Diffusion of Innovation Theory.
Our Objectives:
Gauge MSME awareness and understanding of AI solutions.
Identify perceived benefits and drawbacks of AI adoption.
Assess how AI aligns with existing MSME practices and needs.
Explore the perceived ease of using and understanding AI.
Determine the importance of trying AI solutions before full adoption.
Investigate the influence of successful AI implementation showcases.
Evaluate the role of resources (financial, technical) in AI adoption.
Assess in-house skills and capabilities for AI readiness.
Examine the role of digital infrastructure in supporting AI adoption.
Identify potential benefits of AI adoption for MSMEs (productivity, cost savings, etc.).
Methodology:
We'll conduct in-depth interviews with MSME owners, managers, and decision-makers across India. This qualitative approach allows us to gather rich data on perceptions, experiences, and challenges related to AI adoption.
Why This Matters:
MSMEs are vital to India's economy. Understanding AI adoption in this sector is crucial to support their growth and competitiveness.
This research will provide valuable insights for policymakers, industry associations, and technology providers to promote AI adoption in MSMEs.
It will contribute to the theory of technology adoption in small businesses by applying the Diffusion of Innovation Theory to the emerging field of AI.
The qualitative approach offers a nuanced understanding of the factors influencing AI adoption in MSMEs, complementing existing quantitative studies.
MSMEs themselves will benefit by gaining insights that can help them make informed decisions about AI investment, skill development, and resource leverage.
Contact
Contact
Thank you for your interest in contributing to our research on AI adoption in Indian Micro, Small, and Medium Enterprises (MSMEs). By participating in this study, you will help us gain valuable insights into the factors influencing AI adoption and develop strategies to support MSMEs in their AI adoption journey.
Please fill out the form below to express your interest and select your preferred level of participation. Our research team will review your submission and contact you with further details.